The Smiler Logo Teddy Bear
Merlin Entertainments • Alton Towers Resort / The Smiler Ride Merchandise
Toy Category
Plush
Year Released
2013 (initial launch period, various restocking since)
Condition
Excellent / Near Mint. The fur appears clean and vibrant with no visible staining or matted areas. The embroidery is intact and the tush tag is present.
Estimated Market Value
$25.00 - $45.00 USD
Description
A bright yellow teddy bear with contrasting black ears and feet. The chest features an embroidered black 'Smiler' logo consisting of stylized hypnotic spiral eyes and a jagged mouth, with the text 'THE SMILER' embroidered below it. Plastic safety eyes and a hard plastic black nose.
Market Value
Estimated Market Value
$25.00 - $45.00 USD
Auction Estimate
$20.00 - $35.00 USD
Toy Identity
Edition Details
Park Exclusive (Alton Towers Resort, UK); Made in China.
Model Number
Item No: 1054394 / Batch No: 17241H
Toy Type
Standard Soft Toy / Stuffed Animal; approximately 8-10 inches tall; Polyester fiber material.
Toy Condition
Excellent / Near Mint. The fur appears clean and vibrant with no visible staining or matted areas. The embroidery is intact and the tush tag is present.
Packaging Condition
No Packaging (loose with tush tags only).
Rarity & Significance
Moderate rarity outside of the UK. As a theme park exclusive, it has high niche appeal to 'Thrill Seekers' and roller coaster enthusiasts. It represents the world's first 14-inversion roller coaster, giving it significant cultural relevance in the theme park community.
Special Features
Includes original yellow Merlin Entertainments tush tag with care instructions and manufacturing Batch No.
Notable Variations
While the core design is consistent, different manufacturing batches over the years may show slight variations in the 'fuzziness' of the fabric or the density of the embroidery stitch.